Cardo
A Conceptual Project
Based upon safer, comfortable and luxury cycling for women
Cardo Cycling is a conceptual project consisting of design, copywriting, social media and branding. Inspired by my uncles love for cycling, with the name being an abbreviated Italian version of his.
I noticed how there is a gap in the cycling market for women: the society we live in is unfortunately volatile and dangerous, through Cardo I wanted to present an idea for safer travel for women, with the For Every Woman slogan at the forefront of the entire concept.
This project features a range of product ideas - including retail, web design, app design and social media presentations.
See more of my work:
Cardo typeface, logo, colour palette & inspiration