I created the brand identity, logo and social media marketing plan for fanTAstic Resources, a vibrant brand for teaching resources. Because of the nature of the brand, standing out is important meaning I had to use bold colours, imagery and playful type.
Bright stickers and icons became an integral part of the brand's identity. Different shapes, colours and inscriptions give the brand a lively and reward-based tone. They can be used on socials, or sold separately, because what child doesn't love stickers.
Once the brand is established, products like tote bags, pencil cases and other stationary equipment can be sold in an effort to increase profit and visibility.
